![]() ![]() Erika Hall has been working in web design and development since the late 20th century. You'll start doing good research faster than you can plan your next pitch. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. In Just Enough Research, co-founder of Mule Design Erika Hall distills her experience into a brief cookbook of research methods. And done well, it will save you time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way. It's something every member of your team can and should do, and which everyone can learn, quickly. Good research is about asking more and better questions, and thinking critically about the answers. Design ​research is a hard slog that takes years to learn and time away from the real work of design, right? Wrong. ![]()
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